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Monday, March 21, 2011

Every dog has his day (India's stray dogs)


Indian dogs and humans have one thing in common. What is that?
It is their power of reproduction! Every time I go to India, there is equal number of increase in the number of dogs on the streets as the number of people on the road.

Stray dogs are everywhere. At every pavement, under every bridge, in every apartment complex, at train stations and bus stations, and outside every tea stall looking for next piece of biscuit.



There are different types of stray dogs:
- sleeping dogs (they like to sleep all the time. People would be busy running around all day, but they are peacefully asleep)
- travelers (they like to wander around)
- smellers (they smell everything … even water)
- the over talker (they bark a lot, for no reason majority of the time)
- the glutinous dog (they eat everything that they see)



What do dogs do in the night? Chances are that they are furiously chasing someone riding their bike and giving them a nice run for their life.

What do they do in the morning? Chances are that they are enjoying a jog with fellow dogs and someone running in joggers park or at a beach

Adults change paths because they are scared of them, and kids have the best time of their life scaring them...

They have some sort of age old khunnas (anger) with pet dogs. The moment see a  pampered pomerian or well maintained labrador, their blood starts to boil. All of them forget their internal fights and unite to scare the pet dog...

You want to be nice and feed them once? It just might be a mistake…. You give them food, and they will follow you wherever you go ...

A dog is a best watchman for a building and a best friend for kids living in that building.

They could also be a mascot for marches :-)http://timesofindia.indiatimes.com/india/Stray-dog-becomes-mascot-of-farmers-march/articleshow/7731427.cms

Dogs on leash? ………… What is that?

Saturday, March 19, 2011

From “Washing Powder Nirma” to “I Love You Rasna”


Some jingles stick with you for rest of your life. Complete the following sentences and you will know what I mean
  • Washing Powder ____ Washing Powder ____
  • Jab main chhota ___ tha, badi ___ karta tha
  • ______ khao, khud jaan jao
  • Hamaara ______, _______ bharat ki _______ tasveer
Now-a-days there are more types of cold drinks in the market than total number of languages spoken in India, back then it was just thumbs-up, goldspot and limca.
Nirma will always be grandmother of tide and surf, for India's consumers. Lijjat's rabbit is probably India's first brand ambassador. Bajaj had a simple way of selling scooters to indian middle class. Every small girl wanted to tie a pony like that of Rasna Girl. Every man wanted to use red colored, odd smelling lifebuoy soap because it claimed to provide great health in hot and sweaty country.
Following are some of the ads which are my all time favorite
1. Washing Powder Nirma
I think the ad jingle is the most popular in India. It is actually so popular that here is a small tribute to it by this dude (he also has a vico turmeric version).


2. Hamaara Bajaj
In 2001 they came up with this ad as a follow-up ad which in my opinion is very nicely done.

3. Jab main chhota ladka tha


4. Dairy Milk (Also known simply as Cadbury)

This chocolate was so universal that it was news to lot of people that it is called "Dairy Milk" and not "cadbury" (cadbury was the name of the company).


5. I love you Rasna

Heavily artificially flavored Rasna made kids their target and made an ad which appealed to them immediately. Birthday parties were incomplete without Rasna

6. Vicks ki goli lo...khich khich door karo

An interesting ad that sold cough drops as a candy to kids. My uncle used to visit us once a month or so and he would get Vicks for all of us, and we would enjoy it with as much fun as we would enjoy melody or eclair. Oh that reminds me of this "melody khao kud jaan jao" ad

7. Parle-G

Vile Parle is home to Amitabh Bacchan and Parle-G. This biscuit is so loved in India that it is used in breakfast, lunch and dinner all over India. There was a construction work going in my locality a few years back, and all the workers would have a full pack of Parle-G with  cup of cutting chai. That is a whole meal for just 6-8 rupees. It can only happen in India.

Just for fun!